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Meet Steven
I didn't build the Academy because I had it all figured out.
I built it because I remember what it felt like when I didn’t.
Steven Cole
Level 7 Advanced Aesthetics Practitioner
Business Development Coach
Founder, Cole Aesthetics Academy
Level 7 Advanced Aesthetics Practitioner
Business Development Coach
Founder, Cole Aesthetics Academy
Where It Started
When I first entered the aesthetics industry, I worked six days a week trying to build a successful clinic.
Money was tight — so tight that there were times when I had to borrow money just to pay the bills. I worried constantly about where my next clients would come from.
I lacked confidence. My hands would shake during treatments, I overthought everything, and I compared myself to practitioners who seemed so much further ahead.
I remember looking at my diary and seeing only three future bookings.
Three.
I genuinely questioned whether I could make the business work.
Part of me wanted to give up. But instead of walking away, I kept learning.
I invested in more training, developed my knowledge and worked relentlessly to become a better practitioner. I invested in coaching because I knew that being clinically skilled wasn’t enough — I also needed to understand how to build a successful business.
I tried working with marketing agencies and freelancers, hoping someone else would have the answer. But most of them didn’t understand the aesthetics industry. They didn’t understand our clients, the importance of trust, or the responsibility that comes with promoting clinical treatments. Their strategies weren’t built for businesses like mine, and they didn’t produce the results I needed.
So I started developing my own system.
I learned what attracted the right clients, what turned enquiries into bookings and what made people return. I created processes around the client journey, marketing, pricing and retention — and slowly, everything began to change.
My diary became full.
From the outside, it looked like I had achieved exactly what I had been working towards. But behind the scenes, I was still working long days, late evenings and Sundays. The clinic depended on me being constantly available, and the success I had created came at the expense of my time, energy and health.
Then I suffered two heart attacks, just three months apart.
That changed everything.
What Had To Change
I was forced to step back and look honestly at the business I had built.
I realised that being fully booked didn’t automatically mean I had created a successful or sustainable business. I had created a business that relied entirely on me.
So I restructured my treatment menu, opening hours, pricing, packages and complete client journey. I stopped trying to serve everyone and became much more intentional about how the clinic operated and the clients it attracted.
That decision wasn’t comfortable. I lost around 40% of my clients. At first, that was terrifying.
But within months, I was working fewer days, for fewer hours, and earning more than twice what I had earned before.
Where That Left Me
3 days
Working clinically each week,
for only a few hours a day
for only a few hours a day
2×
More than double the earnings,
on fewer hours
on fewer hours
40%
Fewer clients —
and a better business for it
and a better business for it
Why The Academy Exists
Today I have more time for my family and friends, more time for self-development and more freedom to enjoy ordinary things — going for lunch, shopping, or simply having space in my life without feeling guilty that I should be working.
That transformation is why Cole Aesthetics Academy exists.
I know what it feels like to be talented but unsure of yourself. To invest in training but still feel unsupported. To worry about bookings, compare yourself with others and wonder whether you are genuinely capable of building the career and business you imagined.
I also know that another clinical qualification alone doesn’t solve every problem. Practitioners need advanced clinical skills — but they also need confidence, direction, business knowledge, practical resources and continued support after the training room.
That is what I wanted to create through the Academy. A place where practitioners can develop their clinical ability while also learning how to attract the right clients, price their expertise, improve the client journey and build a business that supports their life, not one that consumes it.
Everything I teach comes from experience. Not simply from what worked, but from what didn’t. From the money I wasted, the mistakes I made, the moments I doubted myself and the lessons I had to learn the hard way.
Whether you join me for advanced clinical training, a masterclass or business coaching, my aim is the same: to give you the knowledge, systems, resources and support I wish I had when I started.
You don't need to work every hour available to prove that you want success.
You don’t need to build a business that depends entirely on you.
And you don’t have to figure everything out alone.
And you don’t have to figure everything out alone.
You can become an exceptional practitioner, build a profitable business and create a life that gives you room to enjoy what you have worked so hard for.
I know, because I have lived both versions.
Now, I’m here to help you build the better one.
Steven Cole
Founder, Cole Aesthetics Academy
Founder, Cole Aesthetics Academy
Background
Qualified to teach it, and still doing it.
Clinical
Level 7 Advanced Practitioner
Qualified to the highest level of non-surgical aesthetics practice in the UK, covering advanced injectables, facial assessment and complication management.
Commercial
Business Development Coach
Works directly with clinic owners on pricing, positioning, offers, conversion and retention — the commercial mechanics behind a profitable clinic.
Education
Founder & Course Author
Writes and delivers every Academy course personally, with Open CPD credits awarded on completion and each assessment reviewed by hand.
Work With Steven Directly
Beyond the courses.
Four routes, depending on how much support you want and how directly you want to work with Steven.
Entry · Membership
Cole Elevation Membership
An ongoing, self-directed business-growth pathway. Fourteen monthly modules, Monday support and content, and a monthly group Q&A. No private audit, hot seats or individual coaching.
£37 /month founding member
£47/month standard price
Diagnostic
Cole Elevation Evaluation™
A one-off written business diagnostic: a full report on where your clinic is losing revenue, your prioritised Elevation Roadmap, and a 30-minute findings call to go through it together.
£299 standalone
The starting point for everything below.
Small Group
Cole Elevation Cohort
Ten weekly 90-minute small-group sessions — 45 minutes of core teaching and application, followed by 45 minutes of protected Coaching Room™ time for your own clinic.
£1,499 10 weeks
Group learning with room for your own questions.
Private 1:1
The Cole Elevation Method™
Your Evaluation and findings call included, plus six fortnightly 90-minute private sessions across roughly 12 weeks — tailored implementation and a personalised 90-day plan.
£2,999 ~12 weeks
The most direct access to Steven.
Start where it makes sense for you.
Browse the masterclasses, or get an honest read on your business first.
Online continuing professional development for qualified aesthetic practitioners — led by Steven Cole, Level 7 Advanced Aesthetics Practitioner and Business Development Coach.
Our courses are theory-based online learning intended to extend existing knowledge. They are not a substitute for hands-on, supervised clinical training, and completion does not confer any licence or authority to perform treatments. Practitioners remain responsible for working within their own scope of practice, insurance and regulatory requirements.
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